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beauty supplements

Ceramides Skin Supplement
Ceramides Skin Supplement

"This is my 4th bottle...it really improves my skin. My beautician says my pores are smaller. love it!"— Mary

$55.00

Ceramides Skin Supplement

Clinically proven to boost skin's hydration by 23% in 2 weeks.

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skin care products

The Serum
The Serum

"this is the one serum that can essentially replace all other skincare products that I have been using"— Annie

$89.00

The Serum

Specially designed to bring back baby soft skin with an intense boost in hydration. This serum mimics the protective and hydrating properties of the Vernix Caseosa, bringing an instant, natural glow that your skin will thank you for.

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The Essence
The Essence

"I don't know how they do it, but I love how soft my skin feels right after using The Essence."— Jo

$75.00

The Essence

Our beauty holy trinity BFE Complex works synergistically with your skin to develop a moisture reservoir to deeply hydrate, while immediately helping to soften skin.

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Flowerberry

Flowerberry

beauty supplements

Eye Illuminating Supplement
Eye Illuminating Supplement

"I always find my eyes getting tired throughout the day but since taking Flowerberry I even got compliments"— Renee

$55.00

Eye Illuminating Supplement

Bringing our In-and-Out philosophy to the eyes, this beauty supplement is the first of its kind. FlowerBerry brightens lackluster eyes, improves eye health while filtering out blue light with our unique blend of traditional superfood.

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skin care products

Eye Illuminating Cream
Eye Illuminating Cream

"I now swear by this and recommend it to all my friends"— Z Chia

$49.00

Eye Illuminating Cream

A luxurious cream that helps to diminish crow's feet, brighten dark circles, de-puffs in 2 weeks with our proprietary FlowerBerry complex. Nourish and repair your delicate eye area for brighter, youthful-looking eyes.

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True Bright

True Bright

beauty supplements

Skin Brightening Supplement
Skin Brightening Supplement

"I'm now into my 5th bottle and needless to say, my pigmentation has lightened tremendously."— Vaun

$75.00

Skin Brightening Supplement

Experience the secret ingredient to radiant-looking skin in this customer favorite skin-enhancer. Formulated using Sakura extract and Colorless Carotenoids, this supplement helps to brighten skin and lighten pigmentation.

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Invi-Sun Skin Supplement
Invi-Sun Skin Supplement

"Since taking it i realized even after being out all day my skin did not have any redness. Incredible.."— Lena

$45.00

Invi-Sun Skin Supplement

Enjoy more time outdoors with our skin defense supplement. Just two capsules before sun exposure will help keep skin blushing to a minimal and strengthen your skin’s natural resilience.

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Disodium EDTA

Ingredient: Disodium EDTA

INCI: Disodium EDTA

Source: A Salt of Edetic Acid

Our rating: GOOD

What is: Disodium EDTA?

Disodium EDTA stands for disodium ethylenediaminetetraacetic acid. It is used as a preservative and chelating/sequestering agent. It is generally used in products that have high water content such as moisturizers, cleansing products like body washes, shampoos and conditioners.

Benefits of Disodium EDTA:

The primary function of disodium EDTA is to bind with metal ions from the hard water to prevent the metals from being deposited onto the hair, scalp and skin. The acid converts hard tap water to soft water which is gentler on the skin. A product that contains antioxidants like Vitamin E is reactive and binds to these free metal ions, reducing the efficacy of the product. Chelators like disodium EDTA protect the antioxidants present in formulations by binding with the free metals ions.

Microorganisms like bacteria feed on the metal ions present in the product, enabling them to live and reproduce. Disodium EDTA deactivates the metal ions by bonding with them, negating the ions for the microorganism to feed on and acts as a preservative to prevent cosmetic products from getting spoilt.

Studies have shown that the ingredient is non-carcinogenic and non-toxic. It is dermatologically compatible and does not irritate, sensitize or penetrate into the skin.

Side Effects & Toxicity:                                                        

Both the Food and Drug Administration and Cosmetic Ingredient Review’s Expert Panel have declared disodium EDTA safe and approved its use as preservatives for direct addition to food, cosmetics and personal care products.

Editor’s Note:

Some research suggests that the compound is weakly mutagenic and large oral doses have led to reproductive and developmental effects due to the acid’s binding with the metal ions and deactivating them.