Man's early relationship with the sun was defined by awe, wonder and reverence. He was, in a way, sun smart. In the last few decades, however, the affable affiliation has been replaced by alarmist sentiments with the harmful effects of ultraviolet (UV) rays causing skin cancer dominating the narrative. The immanent abundance of the sun’s life-giving benefits is often overlooked and sometimes forgotten.

Don't Let Your Skin Scream

We are told that ‘A’ is for aging and ‘B’ is for burn: UVA is responsible for photo-aging while UVB causes sunburn. Studies on UVA have shown that it can pass through sunscreen, penetrate the skin’s layers right down to the tissues underneath and destroy cellular DNA. So although UVA does not cause burns, it is can lead to premature skin aging because it damages collagen and elastin fibers, resulting in red thread veins, fine lines and wrinkles. UVB radiation burns the skin’s upper layers, causing redness when you’re outdoors without adequate protection.


Slip, Slop, Slap - Not Sun Smart Enough

Remember the famous slip-slap-slop campaign decades ago to get Australians to protect themselves against sun damage? Slip on a shirt, slop on sunscreen and slap on a hat. While sunscreens with the recommended SPF (Sun Protection Factor) can help in providing protection against harmful UVA and UVB rays, they are not a complete block-off. Research has shown that applying sunblock lotion is not sufficient to provide adequate and reliable all-day protection for the skin. Also, many people tend to apply only a quarter of the recommended level and thus will get limited protection. Even if sufficiently applied, the sunblock lotion will wear off after some time due to sweating or rubbing against clothing. Nevertheless, in spite of the inadequacies of the topical sunblock method, the ingestible alternative of strengthening skin defense from within is still alien to many. Being sun smart is easy and can be hassle-free, truly!

Refriending The Sun

INVI-SUN Skin Defense Supplement seeks to restore man’s positivity and confidence in the sun by strengthening skin resilience from within. And the name INVI-SUN speaks for itself: to boost skin resistance (“invincibility”) to UV rays, fostering a sense of being “invisible” to the sun. A flash online survey done by our team showed that over 70% of the respondents answered “No” to the question if they knew about suncare capsules. The participants comprised men and women 30-50 years of age from diverse professions including journalism and advertising. Powered by NutroxSun® from Spain – a skin protective complex containing a proprietary extraction of grapefruit and rosemary that is clinically studied to improve skin resistance to UV damage - INVI-SUN also boasts powerful antioxidants with photo-protective, antioxidant and anti-inflammatory properties. With regular consumption, its one-a-day capsule formula improves skin resistance to sun damage, reduces skin redness, and nurtures brighter and clearer skin.